LI-NING

The on going collaboration between Soulland and Li-Ning is named PRE-INTER-POST (Before-During-After in Latin). It is a word play reflecting on the emotions, energy and the philosophy of running. A focus which combines Li-Ning’s depth in forward thinking technology, creativity and function  with Soulland’s ability to perfectly bridge the gap between sport and  fashion. The vision is to make PRE-INTER-POST a global movement that captures running culture and the feelings surrounding running.