Words by Monique Schröder // Illustration by Sine Jensen.

Although David Kurt Karl Roth and Carl Jakob Haupt would make a convincing boy band after they published their pops-smasher “Christmas Time” in 2012, they are up to something bigger: Dandy Diary. Since 2009, standard is not so much their thing; instead they are on a mission to just do whatever they want to regardless of what everybody thinks they should be doing. They believe that being superficial sometimes and drinking too much champagne does not necessarily have to be a bad thing.

People often say that you run the most successful (fashion) blog in Germany although you are more provocative and self-mocking than the rest of your fellow mates. It seems to be working. Was it always like that or just a natural development of your blog? Also, what makes a (fashion) blog successful – in your case, was it the V-Neck that you literally shat on?

The V-Neck we shat on was one of the first works we did on Dandy Diary. This radical, or for many people sketchy, presentation of fashion has always played an important role for us. It’s just the dimension that’s different from what you see normally. Radicalism is portrayed in bigger projects on our blog, for example the “Nacktflitzer” (streaker) or the Fashion Porn. However, a fashion blog doesn’t necessarily have to be radical to succeed. You can impress the audience with well-produced photo series, knowledge, a clear opinion, beauty or creativity. Focusing on specific topics is certainly helpful.

It is noticeable that you are not only focusing on one certain occupation, like solely being stereotypical bloggers, if that even exists. You do many different things: you are film producers, reporters, event managers and (once in a lifetime) porn actors at once. How is this diversity working for you?

It would be super boring if we only had to type down fashion news every day. We see Dandy Diary as a platform for ideas and wishes we always wanted to implement, hence the expansion of our activities. By the way, we’ve never been porn actors; we only produced world’s first Fashion Porn. For pursuing a career as porn actors our dick size or endurance wouldn’t be sufficient enough.

Typing down something fast is actually what this era that stands for but at the same time it erases profundity to a great extent. However, it’s clear for the reader that thoughtful words matter to you as well. What’s more important to you, written communication or beautiful pictures?

For us, good pictures are more important than words actually. And not only us – it’s an entire generation. You can currently see that on the success of Instagram: a photo-sharing app where text doesn’t play an important role, as opposed to Facebook for example. The fast pace of our world causes that our messages are reduced to powerful images and headlines; we simply lack the time for everything that goes beyond that.

In an interview you once said that you are very bored of the fashion industry. Is that still the case and if so, how would you change it?

90% of the fashion shows we’ve seen are incredibly boring. Neither the presentation nor the designs convinced us. No innovation; copies of copies. The fashion industry is still an elitist industry although it is on the move to change (with live streams, fashion shows that are open to the public, H&M collabs that make designers more accessible), that’s why we don’t find it difficult to break this elitism through entertainment such as Dolce & Gabbana’s “Nacktflitzer” (streaker).

Finding an edgy and interesting angle is something that seems to be essential for Dandy Diary, together with paying attention to different subcultures. What fascinates you about subcultures?

The norm core movement as a response to the hipster culture very exciting. If you think about it, the hipster strived for individualization. He had a full beard, nerd glasses, a canvas tote bag, second-hand clothes, drove a Fixie bike and exclusively drank local beer. He wanted to pursue an alternative lifestyle. At one point everybody did that (also known as the “mass indie”). Within the norm core culture you don’t have to listen to alternative indie bands anymore to show off your knowledge. The mass-taste is the goal.

You communicate your opinion and worldview very openly and straightforward, which naturally makes people to have a strong opinion about you. Do you have the feeling that you have to justify yourself, especially for your honesty, for example what you wrote about the recent H&M Balmain collab last year?

When you criticize fashion honestly it’s normal to have counter voices among the commentators. That’s okay, we take that into account and it belongs to the work we do and it’s important. We don’t have the feeling we need to justify us though.

What values do you appreciate on a personal level as well as professionally, meaning the industry that you are working in? How do you supplement each other in daily (work-) life and How do you stay curious for the future and the things that might come your way?

We think being superficial is great. It would be terrible having to talk about extremely important or profound things all the time. A mix of beauty and a glass of champagne – it doesn’t get better. Fashion always revolves around the future and will always stay exciting that way. We travel a lot together and that’s where we exchange many things or talk about what we have seen, who wears what, look at what people eat or drink and find out which sports are “in” at a specific place right now. Our observations are not limited to fashion. We distribute tasks loosely for bigger projects but we’re 100% involved both of us for our own projects.

Is there anything you would have done differently today, both in general terms but also on Dandy Diary?

There are of course some things we wouldn’t do in the same way on Dandy Diary but we better keep quiet about all our mistakes and misdeeds on the blog. We rather focus on our achievements.